Creating your own label, product package, or business? Eventually, you’re going to need to pick out some colors. It may be tempting to use your own favorite colors for your brand materials. However, you can reap far better results by approaching your color selection strategically. By employing the principles of color psychology, you can subliminally […]
How to Create an Unforgettable Unboxing Experience
If you’re like most online business owners, you’ve probably put a lot of time into things which will attract visitors, and convert them into paying customers. You may have spent far less time, though, on the experience that unfolds after you’ve made the sale. It’s important to remember that your customer experience continues right up […]
Top 7 Insanely Awesome Packaging Designs
Now more than ever, packaging matters. For any given product, consumers are faced with dozens of choices that are all extremely similar to one another (remember the last time you tried to pick out a tube of toothpaste?) As a result, it’s packaging that ends up doing most of the selling—and a clever, eye-catching design […]