When it comes to craft beer, most people are more interested in what’s inside the can than the outside. With that said, with so many beers competing for attention on store shelves, standout labels have become a critical part of any brewer’s marketing strategy. Below is a round-up of some of the most vibrant, eye-catching, […]
What are 2D Barcodes? How to Prepare for the 2D Revolution
In 1974, the very first UPC barcode was swiped across a scanner. For the next 50 years, UPCs served as the world’s primary product identifier, helping businesses track products as they were sold, shipped, and received. However, today’s consumer expectations have shifted dramatically from what they were in the ’70s. This has prompted the GS1—the […]
Craft Beer Labeling: Should I Print Labels In-House?
Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, is worth some consideration; both factors will have a big […]
Benefits of Marking and Coding Homemade Products
If you’re just starting to sell your own craft beer or homemade food product, you’re probably aware that you need to mark and code your items in order to comply with local and federal regulations. But you’re probably not aware of all the benefits of marking and coding your products. In today’s blog, we’ll explain […]
The Top 5 Benefits of Continuous Inkjet Printers
First introduced to the market in the early 1950s, continuous inkjet or “CIJ” printers remain one of the manufacturing industry’s most preferred industrial marking options. Their remarkable capabilities make them perfect solutions for items like cosmetics, food and beverages, pharmaceuticals, electronics, and automotive components, all of which present uniquely demanding coding and marking challenges. If […]
How to Mark and Label Products Sustainably
When it comes to sustainability, the lion’s share of the focus is usually devoted to eco-friendly packaging options. Therefore, we’re devoting today’s post to a less-commonly-considered part of the packaging process: the marking and labeling. Although marking and labeling are a small part of the production process, they contribute a significant amount of waste. Below […]