If you haven’t already heard, by 2027, all traditional barcodes will be replaced by the square-shaped codes you’ve probably seen on restaurant menus and ads everywhere. With the deadline to transition looming ever-closer, that means that this is a great time to learn more about the new codes—known as 2D barcodes—and how they can help […]
The Top 3 Benefits of 2D Barcodes
A few months ago, we mentioned that, by 2027, all traditional UPC bar codes will be replaced by 2D barcodes. That means that the zebra-striped strip you’re used to seeing on virtually every product will be replaced by the square-shaped code you’ve probably seen on menus during the Covid-19 pandemic. Since 2D barcodes can store […]
Label Design for Beginners: How to Make the Perfect Label
In our first series on label design for beginners, we’ll discuss creating pressure-sensitive labels. These are essentially “sticker” labels that are applied to jars, tubs, and cans, are far and away the most popular type of label. They’re easy to apply; relatively inexpensive; durable; and available in a huge variety of sizes, shapes, and materials. […]
Why Should I Buy Marking and Coding Equipment?
com In our previous article, we discussed the benefits of renting industrial printers. However, even though renting offers a lot of benefits, it’s not always the best option for every situation. Below are some advantages to consider if you want to buy marking and coding equipment in Richmond. (Potentially) save money. Though renting […]
Why Should I Rent Marking and Coding Equipment?
If you’re considering buying marking and coding equipment in Virginia, you already know that it’s a big decision. The largest industrial printers can cost in the thousands of dollars, but on the upside, being able to immediately produce what you need on-site might be worth the investment. On the other hand, renting a large piece […]
What’s the Best Label Type for my Product?
When you’re trying to decide which label type to use for your homemade craft beer, food product, or miscellaneous item, it’s easy to get overwhelmed. The world of labeling is actually pretty complex, with multiple options to choose from even before one considers the design, style, size, shape, materials, and colors! To keep things simple, we’re dedicating today’s […]
The Best Craft Beer Labels in the Industry
When it comes to craft beer, most people are more interested in what’s inside the can than the outside. With that said, with so many beers competing for attention on store shelves, standout labels have become a critical part of any brewer’s marketing strategy. Below is a round-up of some of the most vibrant, eye-catching, […]
What are 2D Barcodes? How to Prepare for the 2D Revolution
In 1974, the very first UPC barcode was swiped across a scanner. For the next 50 years, UPCs served as the world’s primary product identifier, helping businesses track products as they were sold, shipped, and received. However, today’s consumer expectations have shifted dramatically from what they were in the ’70s. This has prompted the GS1—the […]
Craft Beer Labeling: Should I Print Labels In-House?
Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, is worth some consideration; both factors will have a big […]
Benefits of Marking and Coding Homemade Products
If you’re just starting to sell your own craft beer or homemade food product, you’re probably aware that you need to mark and code your items in order to comply with local and federal regulations. But you’re probably not aware of all the benefits of marking and coding your products. In today’s blog, we’ll explain […]