Apparel accounts for almost a quarter of all U.S. online retail sales, and it also has the highest return rate. According to Coresight Research, about 26% of clothing items will be returned this holiday season, costing retailers about $150 billion in return shipping and restocking fees. Clothing returns are bad for the planet, too, with […]
Creative Marketing Strategies to Gain New Customers
If you’ve just launched your own business, your number one concern is most likely acquiring new customers. If you’ve followed our blog for a while, you are probably familiar with the most popular marketing tools, like Pay Per Click advertising, SEO, and email marketing. However, if you’ve tried all these methods and still aren’t seeing […]
11 Proven Ways to Reduce Returns for Your Small Business
Online shopping is at an all-time high. Unfortunately, so are returns. As we noted in last month’s blog, Americans returned about $816 billion worth of merchandise last year, representing about 17% of all retail purchases. With the amount of returns rising steadily, your best bet as a business owner is to adopt a preventative strategy. […]
5 Reasons Why Dropshipping is Bad for Business
In the wake of the Covid-19 pandemic, more and more people are considering leaving their jobs and launching a new endeavor. For many, that new path might be based in a passion or a hobby—like selling craft beer or homemade food. But if you’ve never been the crafty type, and the only thing you really […]
How to Create an Unforgettable Unboxing Experience
If you’re like most online business owners, you’ve probably put a lot of time into things which will attract visitors, and convert them into paying customers. You may have spent far less time, though, on the experience that unfolds after you’ve made the sale. It’s important to remember that your customer experience continues right up […]
10 Shipping Must-Haves for your Etsy, eBay, or Shopify Business
Ready to finally launch that passion project? Ready to use the magic of the interwebs to convert tiny homemade soaps cold, hard cash? You’re gonna need some stuff. Here are the top must-have shipping items for your eBay, Etsy, or Shopify business. Cardboard boxes Obviously, you’re going to need something to hold your products, and […]
Save Money with These Small Business Shipping Tips
So, you’ve just started your new business selling bath bombs/small-batch hot sauce/vegan soy candles/et cetera. Congratulations! Before cracking open the champagne, though, it’s important to consider the less-exciting aspect of running a small business: getting the product to the buyer. Though it isn’t very fun to think about, it’s a fact that the way you […]
The Hidden Cost of Cheap Packaging
When companies are looking for ways to reduce expenses, high-quality packaging is often the first thing to go. Many business owners decide to rely on cheap boxes, tape, pallets, and interior fillers in the hopes that they’ll save on operational costs. However, cheap packaging is actually far from cost-effective. Here are four reasons why. It […]