We have written before about the myriad benefits of duct tape. It can temporarily patch a blister; it can fortify jeans and shoes for heavy usage; and it can even help when you’re camping. In addition to all this, duct tape can help provide easy, low-cost entertainment for kids and adults alike. As the summer […]
How to Use Color Psychology in Branding Materials
Creating your own label, product package, or business? Eventually, you’re going to need to pick out some colors. It may be tempting to use your own favorite colors for your brand materials. However, you can reap far better results by approaching your color selection strategically. By employing the principles of color psychology, you can subliminally […]
Help Launch Your Business with These 10 Free Design Tools
If you’re launching your own startup business, you’re probably pretty strapped for cash. One of the best ways to save money is to DIY your own marketing materials, including your website, logo, promotional materials, or product label. If you’ve decided to tackle these essential items on your own, here are ten free design tools you […]
Label Design for Beginners: How to Make the Perfect Label
In our first series on label design for beginners, we’ll discuss creating pressure-sensitive labels. These are essentially “sticker” labels that are applied to jars, tubs, and cans, are far and away the most popular type of label. They’re easy to apply; relatively inexpensive; durable; and available in a huge variety of sizes, shapes, and materials. […]
What’s the Best Label Type for my Product?
When you’re trying to decide which label type to use for your homemade craft beer, food product, or miscellaneous item, it’s easy to get overwhelmed. The world of labeling is actually pretty complex, with multiple options to choose from even before one considers the design, style, size, shape, materials, and colors! To keep things simple, we’re dedicating today’s […]
The Best Craft Beer Labels in the Industry
When it comes to craft beer, most people are more interested in what’s inside the can than the outside. With that said, with so many beers competing for attention on store shelves, standout labels have become a critical part of any brewer’s marketing strategy. Below is a round-up of some of the most vibrant, eye-catching, […]
7 Incredible Cardboard Boats to Inspire Your Next Project
We’ve written a few times before about the many amazing powers of cardboard. It’s sturdy; it’s lightweight; it’s recyclable; and it’s even water-resistant! Sometimes. With enough layers of paint applied to it. Today, in the spirit of summer fun, we’ve gathered together some amazing vessels assembled from little more than cardboard, tape, and hope. Sometimes […]
How to Create an Unforgettable Unboxing Experience
If you’re like most online business owners, you’ve probably put a lot of time into things which will attract visitors, and convert them into paying customers. You may have spent far less time, though, on the experience that unfolds after you’ve made the sale. It’s important to remember that your customer experience continues right up […]
Top 7 Insanely Awesome Packaging Designs
Now more than ever, packaging matters. For any given product, consumers are faced with dozens of choices that are all extremely similar to one another (remember the last time you tried to pick out a tube of toothpaste?) As a result, it’s packaging that ends up doing most of the selling—and a clever, eye-catching design […]
How to Sell Artwork on Etsy
Last year, Etsy’s annual gross in merchandise sales reached $2.39 billion. And, while, yes, a lot of that income likely went to foreign resellers, we’re guessing that someone achieved that all-holy dream of artists everywhere: making a living through selling artwork, and nothing else. In fact, we’re confident that the Etsy dream is attainable, because […]