In 1974, the very first UPC barcode was swiped across a scanner. For the next 50 years, UPCs served as the world’s primary product identifier, helping businesses track products as they were sold, shipped, and received. However, today’s consumer expectations have shifted dramatically from what they were in the ’70s. This has prompted the GS1—the […]
Essential Packaging Tools to Speed Up Your Process
Three years out from the Covid-19 pandemic, online shopping has become more popular than ever. While that’s mostly great news for small businesses, it also presents a problem—accommodating a huge influx of orders can be difficult to scale, especially if you don’t have a lot of hands on deck! Luckily, there are a variety of […]
5 Reasons Why Dropshipping is Bad for Business
In the wake of the Covid-19 pandemic, more and more people are considering leaving their jobs and launching a new endeavor. For many, that new path might be based in a passion or a hobby—like selling craft beer or homemade food. But if you’ve never been the crafty type, and the only thing you really […]
Craft Beer Labeling: Should I Print Labels In-House?
Most craft brewers are so busy thinking about the product that goes in the bottle, they neglect to devote time to the bottle itself. But brewers beware: Appearance is a big factor that influences purchasers’ decisions. What your label looks like, and who prints it, is worth some consideration; both factors will have a big […]
How to Start Selling CBD Products: The Basics
You’ve probably seen ads for CBD products at the pharmacy, online, in strip malls, and, well, everywhere. And at this point in time, it’s not fool’s gold—the CBD market is expected to reach $20 billion by the end of 2024. If holistic wellness is a passion of yours—or if you’re entrepreneurial-minded—you’re probably wondering how to […]
7 Incredible Cardboard Boats to Inspire Your Next Project
We’ve written a few times before about the many amazing powers of cardboard. It’s sturdy; it’s lightweight; it’s recyclable; and it’s even water-resistant! Sometimes. With enough layers of paint applied to it. Today, in the spirit of summer fun, we’ve gathered together some amazing vessels assembled from little more than cardboard, tape, and hope. Sometimes […]
Benefits of Marking and Coding Homemade Products
If you’re just starting to sell your own craft beer or homemade food product, you’re probably aware that you need to mark and code your items in order to comply with local and federal regulations. But you’re probably not aware of all the benefits of marking and coding your products. In today’s blog, we’ll explain […]
How to Sell at a Farmer’s Market
Farmer’s markets have become increasingly popular in recent years, and they’re a great way to test a new product and gather customer feedback. On the downside, it can be difficult to turn a profit at a farmer’s market, and selling at one typically involves a lot of work. Below are some tips and strategies that […]
How Corrugated Cardboard is Saving the World
Ah, the humble cardboard box. If you’re like most people, you’ve probably handled a few of them this week, and you might even have a stash of them tucked away somewhere. Corrugated cardboard boxes are preferred by manufacturers for several reasons—they’re light, and don’t add weight to shipments; they’re surprisingly durable; and they’re easy to […]
How to Create an Unforgettable Unboxing Experience
If you’re like most online business owners, you’ve probably put a lot of time into things which will attract visitors, and convert them into paying customers. You may have spent far less time, though, on the experience that unfolds after you’ve made the sale. It’s important to remember that your customer experience continues right up […]