A few months ago, we mentioned that, by 2027, all traditional UPC bar codes will be replaced by 2D barcodes. That means that the zebra-striped strip you’re used to seeing on virtually every product will be replaced by the square-shaped code you’ve probably seen on menus during the Covid-19 pandemic. Since 2D barcodes can store […]
How to Use Color Psychology in Branding Materials
Creating your own label, product package, or business? Eventually, you’re going to need to pick out some colors. It may be tempting to use your own favorite colors for your brand materials. However, you can reap far better results by approaching your color selection strategically. By employing the principles of color psychology, you can subliminally […]